How to find content ideas for your videos or blog (Tools + Step by step keyword research tutorial)

How to find content ideas for your videos or blog (Tools + Step by step keyword research tutorial)

If you’re looking for an easy way
to find content ideas for your blog, social media posts or YouTube videos, I’m going to show you a step by step
how to go from a blank page to a list of ideas that people actually
want to hear about. Stay tuned. Hi, I’m Sara Nguyen, on this channel, I make tech and social media easier for
awesome entrepreneurs like yourself. If you’re new to this channel, consider subscribing for all of the latest
product reviews, tips and tutorials. You can also check out the description
for links to everything mentioned in this video. If you’ve just
started a blog or business, or even if you’ve been in business for
a while, creating content regularly, whether that’s through your blog, social media or videos is just one way
of building authority and a relationship with your audience. Quality content helps to position you
as the ‘go to’ person in your niche and also demonstrates just how
knowledgeable you are in a topic, providing people with the ‘know, like and trust’ factor that makes them
want to buy your products and services. But where do these amazing
content ideas come from? And how do you come up with content ideas
that people actually want to read or watch, so you don’t hear the sound of crickets
after you’ve released your content? Let’s walk through my favourite tools
and the step by step process to finding content ideas with them. I’m going to walk you through tools that
I personally use myself and also show you step by step how to use them to
come up with different content ideas, whether that’s video content
ideas or blog content ideas. The first tool that I want to talk
to you about is Keywords Everywhere, and I love this tool because I think
out of all of the tools available, it is definitely the easiest to use
and also the easiest to understand and interpret in terms of all
of the data that you get. And recently, Keywords Everywhere changed from being
a completely free tool that you didn’t have to pay to use to a paid tool, and people seem to be
up in arms and outraged. However, I find that they’re such an amazing
tool and it does the keyword research components so easily and the cost is
quite fair actually that I still use it even though I have to pay for it
and I don’t mind paying for it. My thoughts is that it’s not bad to have
to pay for software because you know what? It takes people time. It takes people resources in order
to develop these things for us. Don’t you want them to continue to
develop and make them amazing for us? In order for that to happen,
they need to have money. So I’m not too upset when things become
paid because the paying helps make it better. Anyway, I digress. So back to
this tool which is now my favourite, even though it’s a paid tool, you pay for what you use. So there’s not a subscription to use
it every month unlike other expensive, not as effective keyword research tools. With Keywords Everywhere as you saw
they’re one credit equals one keyword. So every time I search for one keyword, I get the information on how
much search volume there is. And that is one credit. I
use keywords everywhere, probably a few times a week, if not once a day because I’m constantly
thinking about YouTube ideas and video ideas and different content ideas I use
to help me validate what ideas people are actually searching for. It will probably only cost you a
couple of dollars to $10 a month, and you may not be doing keyword research
all the time. So it’s not too bad. In order to use Keywords Everywhere you
need to install the browser extension for Chrome or for Firefox. At
the time of this recording, it’s not available for Internet Explorer, so you need to use one of these two
browsers in order for it to work. I’ve installed Keywords
Everywhere onto my browser. You can see it because it’s the little K
icon here in the top right-hand corner, and when I select it,
I’ve already set it up, and I can see that it’s on because
the green button thing is on, I can turn it off. That’s a good
tip if you’re using your browser, but you don’t want to actually
do any keyword research. Keywords Everywhere will keep running
and it will keep taking from your credits unless you turn it off. So turn
it off when you’re not using it. Turn it on when you are. So
let’s look at how it would work. So I want to come up with video
ideas around Facebook pages. I’m interested in creating tutorials
and videos on Facebook pages. Now I want to know what are
people actually looking up
when it comes to Facebook pages. So I’m going to start in Google and I’m
going to type in Facebook page and let’s just have a look at what happens now. So now with Keywords Everywhere
installed underneath the search bar, I have a search volume
there to tell me, okay, this keyword Facebook page or this view
ID Facebook page definitely has some traffic behind it. There’s
22,000 searches per month. On the right-hand side, I can see more related keywords that
people are searching for and the volumes, so I can see that Facebook
page for business is
definitely getting some traffic here. And then if I
search even further down, I can see more hints of different things
that people are searching for when it comes to Facebook page. Now I’m going to move this little
bar to just get you out of the way. If you have a look on the right-hand side, I can also see that people are searching
for how to create a Facebook account. Instagram business page,
yep, that’s related. Facebook business page help. So I can kind of getting gauge of what
people are looking for based off the keyword volumes. I’ve got the keywords on the left-hand
side and on the right-hand side I can see the volumes. So this also gives me an indication of
what I could potentially create topics around. So ‘how to create a
Facebook page for business’, that may or may not be a video that
I’ve created on YouTube. And using this, I can see, all right, there’s some
actual search volume behind it. And it also validates that there are
also things that people search for in relation to the keyword that
doesn’t really get any traffic. So it may not be the best keyword to go
for if you’re looking to get traffic, if you’re looking to create videos
around a topic that people are actually searching for. So this is just
one example of how to use it. So I’ve looked up Facebook page, I can see that there’s some traffic
around these different keywords, so I could create a topic on a Facebook
page for business and build that out. I could create a video on
how to use a Facebook page, even though the traffic isn’t really big, it’s still an idea that I can build from. If I click on how to create a Facebook
account, then what happens is once again, it just explores the keyword a little
bit more and it gives me, once again, the search volume for this particular
set of keywords and content ideas. So I’m going to do another example. So let’s just say I’m going to look up
‘what are people looking for when it comes to Facebook live?’ because I want
to create more tutorials on Facebook live. I want to get an indication of,
okay, what do they actually want to know? What are they searching for? So now I can see from the Keywords
Everywhere right-hand side information, how to use Facebook live. Okay. This is definitely a content or
video idea to create a video about. Facebook live tips. Interesting. They’re
looking at Facebook live for Android. If I scroll down, there’s more stuff
around how to stream games on Facebook. And it just gives me
an indication of, okay, it’s a really broad topic how can I
narrow it down and what do people want to know about? And all I have to do is to use Google
and then I can read the search volumes on the right hand side. Now typically
people ask me in terms of search volume, what should we actually go for? And
there’s no real hard or fast rule. I would say try to aim for around a
thousand searches per month because this gives you the volume. This is just for the US because I’ve
put that in the settings in Keywords Everywhere, but you want to have at
least a thousand searches per month. Now you may say, ‘Oh, but you just said how to use Facebook
live is only 880 and you said a thousand’ so there’s no hard rule about it. If you feel like this is a good
search volume for your niche, I find that particularly
for business niches, the search volumes are lower than more
broader consumer-based search term. This is just a basic guideline. So if
you feel that 1000 doesn’t work for you, go for 500 but 1000 has worked for me
and I find it a good benchmark to work with. Another tool that I love
to use to find media ideas, blog ideas and content
ideas is Ubersuggest. Now, unlike Keywords Everywhere,
Ubersuggest is free, ’cause I know everyone
loves the free stuff. Now if you want to use Ubersuggest
you can create an account with them, however you don’t need to. So I’m going
to show you how to use Ubersuggest. So let’s just say that I’m looking for
different content ideas relating to Canva. So I create a
lot of Canva tutorials. I want to see what type of things are
people searching for so that once again I can match my content to actual things
that people want to know about. So I’m going to start by typing Canva in
their search bar. And you can register, but I’m just going to close that. I’m not going to register for the
purposes of this demonstration. And then I’m going to have a look at
the results that come up for Canva as a search term. So I’m just
going to scroll through. This gives you an indication of the
volume and here are some keyword ideas, but I’m actually going to go on the
left-hand side to keyword ideas, and this is where I find
that is the most helpful. So I’ve got the keywords for Canva and
all of the keywords that come under that, the volumes as well. And let’s just say I select Canva, Canva, Canva app, I select Canva app. Then on the right hand side what happens
is I’m able to see all the different pages that rank for the keyword Canva app, and this will give me ideas. So obviously Canva have their own Canva
app page, which ranks really well, which is great for them. Good job guys. But then I can also see there’s
blog posts that also rank. So I can select that and then it will
bring up the actual blog post and then I can see, okay, what are they
actually writing about? Have a look, do not copy it, but have a look at what they’re talking
about and create my own version of it. So one, it helps me do research in
terms of what other pieces of content, particularly blog posts, are out
there relating to these keywords. How can I make it better?
If I scroll along, then I’m able to see social shares. So I can see number of times this URL was
shared on networks such as Facebook or Pinterest, and this gives me an indication of how
popular this particular website or blog posts was. And if I continue scrolling, I just get more and more listings
that shows me different blog posts, different pages that relate to this
keywords and what they’re creating content about. So it’s a great way of finding ideas and
seeing what other people are doing in this particular area. If I go
back to the keywords section, I’ve got keyword ideas and suggestions
that they have for me here, but if I go to this related tab, then I get related keywords and this
is, once again, is more great ideas. So I can see for Canva, Canva for students is something that gets
a lot of search and that could mean I create a blog post on how
to use Canva for students. I can also see that there’s more
related keywords, Canva t-shirts, maybe I’d do a tutorial on
how to design Canva t-shirts, but it just continues to give me lots
and lots of different ideas just by going search and then selecting
on the related section here. I get lots and lots of keywords and
once again their search volumes, this is really important. There’s no point in my view in creating
content if people aren’t searching vaguely for it. So you’re not
going to show up in Google, you’re not going to show up in YouTube
if you don’t have some related keywords so that people can find you.
But I really like Ubersuggest. It’s really quick and
easy to use. It’s free. So you get to see the search volumes of
things and you also get to see all of the different blog posts and websites
that rank for a particular keyword. So you can see what other
people are creating. So another tool that I find
really interesting and very
helpful when it comes to trying to find video ideas, content ideas for your blogs is
this tool called Answer The Public. And it has this creepy dude who is looking
at you in the screen and before this existing creepy dude was here, there
was another creepy dude with a beard. However, it’s actually a
very powerful tool for you. The way that you use it is in
the keyword search box here, you type in the keyword and then you
get different suggested content ideas. So let’s start with something
like shoulder pain exercise. Okay, exercise. So I want to see what does it come up
with when it comes to shoulder pain. And what you get is a really
handy breakdown of this
keyword and content ideas in relation to questions that
people are asking, prepositions, comparisons. And you also get a
list of the alphabetical content, ideas and related content
ideas. So for questions, depending on what keyword it is, I can see people are asking how
to relieve shoulder pain exercise. That’s something that’s coming
up. Really good content idea. In terms of prepositions, I get this list of different prepositions
relating to shoulder pain exercise, shoulder pain exercise to avoid, shoulder pain exercise in Malaysian, all sorts of things. Shoulder
pain exercise for arthritis, and the list is quite comprehensive and
what I can do is I can select Save Image to save it. Otherwise I can download it as a CSV file
so you can export it into Excel so you can sort through all of the
ideas. If I continue to scroll, I get shoulder pain comparisons. So people are searching for
shoulder pain and exercise, shoulder pain with pictures,
exercises with pictures, shoulder pain exercises with images, and you get all of these different ideas. They’re just very handy in terms of
breaking out or expanding on the content that you can create. If I keep
scrolling, then I get the alphabetical, so it has all of the
alphabet on this keyword. And it’s really handy, as you can see, I’ve got numbers next to it and that’s
because I have keywords everywhere active. So not only can
I find the keyword idea, but it will also give me an
indication of the search volume. Now this is not perfect, this combination with Keywords
Everywhere and Answer The Public, but it’s not bad. I can also export it as a CSV and
that’s via Keywords Everywhere. And then I can see through it and see
which are the ones that have the highest search volumes to give me an
indication of what I should create. So this is really, really interesting.
So I can just go through all of them. And it just really is an
endless list of ideas. Answer The Public definitely
has a free and paid version. I’ve been pretty good in using just the
free version. But with the free version, you’re limited to a certain
amount of searches per day. So after you’ve reached that limit, you
can’t search again until they reset it. And I can’t remember how long that was
but I just ended up using something else. But it’s a really handy tool
and it gives you a lot of data. So I really like it because it’s visual
and I also like it because it breaks out this keyword into so many
different content ideas. You literally have every single content
ID possible in my view that relates to creating a video or a blog post
about shoulder pain with this tool. So this tool would definitely give you
information and ideas that you can build out content for very, very easily. So there you have it, my step by step content ideas walk through
showing you how to quickly and easily find blog topics and video ideas.
If you found this view useful, give me a thumbs up and don’t
forget to subscribe to my channel. And if you’re looking for
ways to grow your business, finding content ideas is just
one part of the equation. You also need to figure out
how to promote your business, what social media accounts to set up, what to post and how to bring it all
together and make it work for you. So I’ve put together a
Social Media Checklist. I outlined all of the things you need
to do to get up and running on social media so you can start leveraging the
power of social to make more sales with ease. To get your hands on it, simply click on the link in
the description box below,
and thanks for watching.

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4 Replies to “How to find content ideas for your videos or blog (Tools + Step by step keyword research tutorial)”

  1. Hi, I'm Jo from – the official education partner of Thanks for sharing the tool in your video tutorial, much appreciated. We've been asked plenty of questions about how to get the most out of the tool, so have put together this video and infographic I thought it may be useful for your audience too – have a great week

  2. Hi Sarah thank you so much for your videos i wish i could meet you. Im so stuck in this journey. Is there anyway on reaching out to you? Kindest regard Jess x

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